Throughout recent years, Artificial Intelligence (AI) has been in development to support a range of products across numerous industries including self-driving cars, medicine, social media, and robotics. It appears that the introduction of AI is also entering the entertainment sector alongside augmented reality and other modifications to offer consumers a whole new immersive and all-encompassing experience.
iGaming software developers are currently in the process of creating software that mimics the cognitive abilities of humans, meanwhile, the online casino industry is also catching on to the benefits of AI. There are several beneficial uses to using this revolutionary invention.
According to a recent study, it was found that the global online gambling market size was valued at $53.7 billion in 2019. This figure will continue to rise as more options continue to become available and iGaming improves even further.
One reason why AI is useful is that it helps to keep players engaged. Online casinos are constantly looking for new and innovative ways to keep their players entertained. AI achieves this by analysing the behaviours of a player as they play online. This can include tracking the average time a player takes for each game as well as what kind of games they gravitate towards.
Once it is understood by the software what kind of games are typically favoured by a player, similar games will be recommended for the player to enjoy. For example, if a player enjoys being entertained by titles like Rainbow Riches bingo, then the AI will recognise this and the player will be directed towards games of a similar nature. It can also be detected when a player stops playing. This information can then offer players another game with different bonuses, promotions, or other features.
Analysis gained from what games people tend to play regularly or the most are also beneficial when making decisions about the future. Online casinos can use this intelligence to determine which games are played most frequently and who they are played by. Businesses and software developers are able to make choices on what games to create next and how to correctly market and advertise them to their players in order to maximise company profit and increase their audience engagement.
Fraud prevention is another advantage of artificial intelligence in online casino games. As AI collects information about a player and their playing patterns, it is able to detect when something does not match the players’ usual way of playing. This detection could result in a player’s account being taken down or temporarily suspended whilst the issue is resolved or investigated. Because of early warning detection and action that AI can provide, individual users, and the online platform itself, are protected from fraudulent activities.
Artificial Intelligence continues to be applied to many different industries. According to recent studies, only 7% of companies don’t use some form of AI, but will be exploring it in the future. It has already been proven that online casinos are successfully using AI to enhance player experiences and drive sales. It is definitely possible that online casinos will integrate it even further as our scientific world develops.