• Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech
Stories from SWNS
Advertisement
  • Home
  • News
    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Karim Tahseen Khayat: Seeds Training Services and Digital Services

    Dig into Temporarily Insane by Carl Borgen

    Dig into Temporarily Insane by Carl Borgen

    From HID to LED

    From HID to LED

    Dying woman granted final wish to be reunited with her beloved horse and pet dogs one last time

    Dying woman granted final wish to be reunited with her beloved horse and pet dogs one last time

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Artificial Intelligence and Online Casino Games

    Artificial Intelligence and Online Casino Games

    What are the Latest Digital Marketing Trends?

    What are the Latest Digital Marketing Trends?

    Improve Your Financial Prospects With a Forex Trading Course

    Improve Your Financial Prospects With a Forex Trading Course

    Adsterra Malware Protection: How Does Adware Work?

    Adsterra Malware Protection: How Does Adware Work?

    How to Sell Your Online Store for Maximum Profit

    How to Sell Your Online Store for Maximum Profit

    From HID to LED

    From HID to LED

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
  • News
    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Living The Fantasy: An Interview With The Serpent Calls Author Christopher Bramley

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Sharp As A Razor: An Interview With Atheist Author Harry Margulies

    Karim Tahseen Khayat: Seeds Training Services and Digital Services

    Dig into Temporarily Insane by Carl Borgen

    Dig into Temporarily Insane by Carl Borgen

    From HID to LED

    From HID to LED

    Dying woman granted final wish to be reunited with her beloved horse and pet dogs one last time

    Dying woman granted final wish to be reunited with her beloved horse and pet dogs one last time

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Business
  • Life
    • Celebrity
  • Tech
    Artificial Intelligence and Online Casino Games

    Artificial Intelligence and Online Casino Games

    What are the Latest Digital Marketing Trends?

    What are the Latest Digital Marketing Trends?

    Improve Your Financial Prospects With a Forex Trading Course

    Improve Your Financial Prospects With a Forex Trading Course

    Adsterra Malware Protection: How Does Adware Work?

    Adsterra Malware Protection: How Does Adware Work?

    How to Sell Your Online Store for Maximum Profit

    How to Sell Your Online Store for Maximum Profit

    From HID to LED

    From HID to LED

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
Stories from SWNS
No Result
View All Result
Home News

Aleksandr the meerkat nets Compare The Market £60 million profit

by
October 12, 2010
in News
1
0
SHARES
13
VIEWS
Share on FacebookShare on Twitter

The secret to raking in more than £60 million profit in today’s tough economic climate is ‘Simples’ — feature a cute, furry creature on adverts for an insurance comparison website.

Compare The Market rakes in £60 million profit

Cheeky Aleksandr the meerkat, who fronts TV adverts for comparethemarket.com, has been credited with a massive surge in BGL’s profits.

The lovable Russian mammal, which displays horror at people mistaking his Compare the Meerkat website for that of the insurance giant, has captivated the nation.

Rising star Aleksandr has seen his ”simples” catchphrase take off in school playgrounds across Britain and comparethemeerkat.com – a real website – has received 3.6 million hits.

He also has more than 700,000 Facebook fans and 22,000 followers on Twitter.

Insurance firm BGL Group, owners of the website and the brains behind the ads, today revealed pretax profits of £62 million – up 16% on last year.

BGL Group chief executive Peter Winslow said much of the company’s success was down to computer-generated Aleksandr.

He said: ”We have performed extremely well this year in a challenging climate.

”Much of our success can be attributed to the BGL Group’s expertise in insurance distribution and our strengths in finding new ways to drive value.

”All of our business units performed well – but we do owe some credit to a certain entrepreneurial meerkat.”

The company’s turnover has rocketed since the meerkat, voiced by Brit actor Simon Greenall – Geordie Michael in the Alan Partridge hit – debuted on our screens in January 2009.

Its bumper profits, recorded from July 2009 to June 2010, saw an £8million increase on the previous 12 months.

Comparethemarket.com is now the fourth most visited insurance website after gaining 800,000 more customers thanks to Aleksandr’s promotion blitz.

The much-loved TV ad features Aleksandr Orlov tells the story of his family’s struggle to set up comparethemeerkat.com.

Aleksandr’s ancestors are seen crossing the Kalahari desert, dressed in Arab robes, sailing across seas and fighting in the mountains.

Another popular character, Aleksandr’s IT technician and tea-maker Sergei, is supposed to have designed the Mir(kat) Space Station.

The clever meerkat marketing campaign has also seen the launch of a mock movie-trailer, an iPhone application and the creation of an Aleksandr soft toy.

While thousands have also shown their support for Aleksandr on social networking sites and photo-sharing website Flickr has a popular gallery of his family pictures.

A record company has even expressed an interest in releasing a single featuring the popular meerkat.

Tags: businessCompare the MarketCompare the MeerkatInsurance
Previous Post

British billionaire Alki David will honour $1 million Barack Obama streaking pledge

Next Post

Electrician’s wife dies of asbestos-related lung cancer from washing husband’s clothes

Next Post

Electrician's wife dies of asbestos-related lung cancer from washing husband's clothes

Comments 1

  1. Tony Sam Callaghan says:
    12 years ago

    It’s unsurprising really. He’s annoying, but it’s more likely that he would drive traffic to http://www.comparethemarket.com than that insanely annoying Dio Compario chap would to go compare.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected test

  • 111 Followers
  • 60k Followers
  • 168k Subscribers
  • 23.5k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

March 5, 2014
The top ten most well-known bingo phrases

The top ten most well-known bingo phrases

January 21, 2014
The horses thunder towards a jump at the Grand National

Amazing racehorse names which never made it

April 23, 2014
HGH Injections Brands: Which Ones Are Best?

HGH Injections Brands: Which Ones Are Best?

January 14, 2019
Chris Fear, 33, outside the Coral betting shop which is refusing to pay out on his 485/1 winning bet

Boycott Coral! Bookmaker faces protest after refusing to pay out on a football fan’s 485/1 bet

184
Women love cheesy chat up lines, a study has revealed

Top 20 cheesy chat-up lines ladies really love

147
Women feel invisible to the opposite sex at the age of 51, researchers found

Women begin feeling invisible to men ‘when they turn 51’

138
UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

UKIP candidate claims Jews murdered each other in the Holocaust in masterplan to create State of Israel

105
Living and Working in a Small Canadian Town Like Banff

Living and Working in a Small Canadian Town Like Banff

May 13, 2022
Top 5 risks of addressable media advertising

Top 5 risks of addressable media advertising

May 6, 2022
The top 5 UK shopping centres with the highest footfall (and how this can help your business)

The top 5 UK shopping centres with the highest footfall (and how this can help your business)

May 4, 2022
How to build customer relationships and increase loyalty

How to build customer relationships and increase loyalty

May 4, 2022

Recent News

Living and Working in a Small Canadian Town Like Banff

Living and Working in a Small Canadian Town Like Banff

May 13, 2022
Top 5 risks of addressable media advertising

Top 5 risks of addressable media advertising

May 6, 2022
The top 5 UK shopping centres with the highest footfall (and how this can help your business)

The top 5 UK shopping centres with the highest footfall (and how this can help your business)

May 4, 2022
How to build customer relationships and increase loyalty

How to build customer relationships and increase loyalty

May 4, 2022
SWNS

SWNS all rights reserved. Copyright 2020

Follow Us

Browse by Category

  • Auto
  • Blog
  • Business
  • Celebrity
  • Gaming
  • Life
  • Lifestyle
  • News
  • Pictures
  • Property
  • Review
  • Sport
  • SWNS
  • Tech
  • Travel
  • Uncategorized

Recent News

Living and Working in a Small Canadian Town Like Banff

Living and Working in a Small Canadian Town Like Banff

May 13, 2022
Top 5 risks of addressable media advertising

Top 5 risks of addressable media advertising

May 6, 2022
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.

No Result
View All Result
  • Business
  • Life
  • Celebrity
  • Sport
  • Blog
  • Auto
  • Tech

Real Fix is a trading style of South West News Service Limited.
Copyright © 2020 South West News Service Limited.