The media’s primary function is to spread and disseminate information. Getting your information to a media platform will spread your organisation’s story much further than it could without any media coverage. For a business or a company, utilising different media outlets as their marketing strategy is definitely a sure way to make their presence be felt in the market, especially now in the digital age where information is spreading at its fastest, more than ever. As a business owner, you must learn how to regulate the exchange of information between your company and consumers. Here are some tips on how to handle marketing through various media channels.
Digital media
Using social media for your business marketing is a fast, inexpensive, and effective way to reach your target customers. As of January 2018, there were 4.1 billion Internet users in the world, of which 2.9 billion were active social media users. It was also reported that 60 per cent of Instagram users claim that they discover new products on the social media site. If you’re looking to do business via this platform, you can also create partnerships with the so-called “social media influencers”, or those that have created their own following on social media. Thirty to forty per cent of purchase-related decisions are motivated by word of mouth, and if you can get one person with constant followers to make a good review about your product, then you build up your credibility. This translates to more sales.
One factor to consider when choosing to advertise via social media is the type of audience you want to cater to. According to statistics, almost 80 per cent of Facebook users in the UK are within the age range of 16-40 years old. Advertising on social media is the best option if your target group of consumers is within that same age range.
Print media
While digital media is cheap and efficient, it is the channel that is most prone to market saturation. One classic and proven method of marketing is via print media: newspapers, magazines, and roller banners. Printed publications also tend to have a more lasting impact on target consumers. Printed materials are tangible items that can stay in offices or homes for as long as years. You are also allowed to exercise more creativity when using published material as your marketing tool since print is more engaging. You can hire a graphic designer or a layout artist for your printed ads, or you can choose to design them yourself to give your business a more personal touch. Printing of flyers, banners, and posters is usually done in a day.
Broadcast media
Broadcast media is perfect for a growing business and it should still be an integral part of your marketing budget. It is the distribution of video or audio content to a large audience that is traditionally done on radio or television. When potential clients view your advertisements on television or hear them on the radio, this makes them feel more secure about your brand and you gain credibility as a business that will not be gone too soon. This is an impression you want to last.
