Although some consider email a thing of the past, there are many reasons to believe that this is not so. A case in point is the statistic that by 2025, email users will amount to 4.6 billion. Furthermore, email will continue to reign as the primary way to connect in the business industry. However, looking at it from a consumer side, managing our inboxes can be daunting and the hassle of filtering out the ‘good’ emails from the spam emails might seem never-ending.
That is why it is worth spending some time fine-tuning your email skills. This way, you can improve engagement, which will lead to more opens and clicks, making sure that your email gets to be delivered to the right inboxes.
So, how do you up your game when it comes to email marketing? Here are our top five ways to write better emails so that you can make them stand out from all the rest.
Use a compelling subject line
First impressions are crucial and when it comes to email marketing, your subject line will be the first thing that people will notice and read. Subject lines can make or break your emails. Studies show that 47% of email recipients open an email based on the subject line alone. But, what makes a subject line stand out?
Your subject line should provide a clear, direct, and detailed description of your email content – even a call to action when necessary. Including exactly what you want the customer to do might just do the trick. For example, if you own an e-commerce website and you want to communicate to your audience that your site is undergoing a sale, do not hesitate to include phrases like ‘Shop Now’ or ‘Check out our sale items’ in the subject line.
Hold on to their attention
Now that you made them open your email, you need to make sure that your content is gripping enough to make your users stick to the end, rather than simply reading the opening sentence and moving on.
Start off your email with something that you know will draw their attention. For example, if you’re a gaming company and you know that your audience is mainly interested in slot sites, start off with the new slot titles of the month.
Make sure that you capture your audience’s ‘why’ quickly. Whatever you introduce in the subject line needs to be clearly laid out quickly in your email, or else you will lose them.
Too much text is a thing
Do not use flowery language and get to your purpose as clear and as quickly as possible. If possible, research suggests that you keep your emails to five sentences or fewer, and paragraphs to three sentences or less.
If your email needs to be longer, make sure that you format it correctly. Use bold lettering, bullets, or numbered lists to avoid the wall of text. This way, if your readers are scanning your message, your cues will still be valuable to them.
A clear call to action is key
Whether you decide to include a call to action in your subject line or not, it still has to be in the body of your email. Your recipient is not a mind reader. Unless you tell your audience to do something, they will not know how to proceed.
Give out clear instructions when you ask for something. For example, if you want them to check out your new product, tell them and place a button that links to your website. A clear CTA should have the following:
- Details and dates
- Single sentences
- Complicated requests should be broken down in simple steps
- Use bold when needed
Proofread!
There’s nothing wrong with a small typo for informal emails. However, if this is business, your email needs to look like it. Errors can cause misunderstandings and can harm your reputation. With this in mind, give your emails a final read-through to check for any spelling or grammatical errors.
