My Kind of Dress launches in the UK with new campaign to promote business women

May 26, 2016 | by | 0 Comments

dressMy Kind of Dress launches in the UK with new campaign to promote and empower business women.

International fashion company, My Kind of Dress, is re-launching its British website with a big campaign aimed to promote and empower business women in the UK.

Choosing business women to model their dresses, My Kind of Dress, is the first e-commerce to work with business women giving them the opportunity to both celebrate their great work while also treating them to a professional photo-shoot.

Speaking about the campaign, Online Sales & Marketing Manager, Sarah Corr, said:

“Working with business women on a regular basis is so inspiring for our brand. We love to help celebrate their special occasions with our range of fabulous dresses.”

Developed by Miss Squiggles, a communications and marketing agency, the campaign puts business women in the spotlight to celebrate their efforts in the business sector.

Speaking about the campaign, Miss Squiggles’ director, Rose Sgueglia, said:

“We strongly believe that women in business should be promoted and celebrated more. With My Kind of Dress, we are developing a safe platform to share women’s successful stories. It has been a pleasure to work with such a pioneering company and to have Danielle as our first ambassador. She was hard-working, smart and incredibly professional, the perfect face for our company.”

Despite being only 28, Danielle Howell is a successful business woman who works as a Clinical Negligence Solicitor at Harding Evans and also runs Sorelle, the networking group she founded back in 2014, to promote and celebrate women.

Speaking about the campaign, Danielle said:

“I’m so pleased to have been part of the campaign representing business women in the UK; I think it’s very important that women encourage and inspire one another.”

Pictures were taken in Cardiff at the legendary Portland House by Gareth Delahaye from Balance Photography Studio.

For more information, please visit: or drop Miss Squiggles an email,

Category: Business

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