The TV bad boy was seen romancing a string of brunettes on the ITV2 show, including exes Lauren Goodger and Lucy Mecklenburgh, so he’s bound to approve of the blonde’s darker turn.
Playboy model Kayla, who previously dated Ashley Cole, tweeted the photo yesterday along with the message: “Finally a pic of my new hair colour… do u guys like??”
She then explained the inspiration behind her new look, saying: “I told my hair dresser I was going for ‘Jessica Alba when she was blonde’ lol, & I think she did such a good job!”
Her fans voiced their approval, with one writing: “That suits you so much, looking so pretty.”
Another said: “Def better darker, love it!”
The I’m a Celebrity star and boyfriend Mark spoke about their blossoming relationship earlier this week to OK TV.
Kayla explained: “We get along so good. We could hang out all day. We just click. I didn’t really know about the ladies’ man reputation, but I don’t ever judge a book by its cover and I got to know him.”