82% of women* nowadays rely on a constant flow of information and opinion from not just trendsetters or celebrities, but also from friends, blogs and social media channels that they trust, to decide their approach to hairstyling and haircare. The online hairstyling hub Hotstylers.co.uk launches #Hairsay – a series of interviews featuring major industry influencers: top UK hairdressers and beauty bloggers, to inspire women to achieve professional salon styling results at home, using products and tools proven to work.
The hair care industry – the main sector of the beauty industry, both in terms of revenue contribution as well as employment, is constantly innovating to service the strong and growing consumer demand that seems to be unaffected, even during economic downturns. As it turns out, an absolute army of products, services and hairstyling tools, segmented according to hair type and texture, colour, price point, styling objective, age, different manufacturing processes, materials used etc., offer consumers a level of diversity and nuance that may, in fact, become overwhelming, as our definition of beauty is malleable and everchanging.
“Today, there’s no doubt women have too much to balance in their daily lives with working, children, keeping the home and obviously wanting to look good. This is why there is pressure to watch the clock because every second counts. Women strive for effortless beauty that takes minimal time and Hotstylers.co.uk is fast becoming the place they go to for salon styling at home. All information posted on the website is from trusted tried and tested resources because it is well known that women today rely on personal recommendation.
We know that women want the best so we’ve introduced this set of exclusive interviews with the best – that way we hope to inspire and equip women at home with everything they need to create a salon look in record time, while still looking after the health and well being of their hair.” says Katie Masters, the founder.
Hotstylers.co.uk will be launching its #Hairsay influencer interviews every Thursday featuring the following major industry names:
Richard Ward, Celebrity and Royal Hairdresser
Jo Hansford, Celebrity and Royal Hairdresser
Martyn Maxey, Award winning London Hairdresser
Ella Hawkey, Owner and Creative Director of Atelier Clifton Salon & Spa in Bristol
Eva Poce Salon Director of Hair Culture, Britain’s Stylist Of The Year
Mitchell Wilson owner of Laundry finalist “Independent Salon Business Newcomer” in the 2015 British Hairdressing Business awards.
Along with established beauty bloggers and social media influencers.