A graduate has launched a website that allows men to design their own SHIRT.
Customers can choose their own style of fabric, colour, sleeve length and collar type.
They can even choose which buttons and pockets to have – and add a monogram to the sleeve.
Founder Elliot Lindsay-Wood said he launched Mr Tailor to target high-end customers who want their own ‘perfect shirt’.
He said: ‘We’ve spent a long time designing and developing a service that really offers something special in terms of men’s tailoring. We’re confident the quality of our brand will speak for itself and show our customers we’re serious about men’s fashion.
‘For professional men, looking sharp and feeling sharp go hand in hand. We’re building a brand that stands above the rest, both in terms of the exclusive service we offer and the unquestionable quality of our shirts. ‘Mr Tailor’ isn’t just a luxury brand, but a luxury brand that epitomises everything the modern man wants and needs in fashion.’
‘Mr Tailor’ customers are able to design their very own bespoke shirt thanks to cutting edge technology. With their own measurements, fitting style, colour, pattern, material and sleeve type, customers are assured that each shirt is as unique as its wearer.’
Prices for the shirts start at £69. The site also sells shoes, ties, luggage tags, sunglasses, wallets, leather keyrings and cardholders.