Firm’s 3D ‘virtual showroom’ for new cars scoops top tech award

April 14, 2015 | by | 0 Comments

A company that creates 3D simulations of new cars has won an award for its product which could transform the motor sales industry.

ZeroLight created a program that allows uses to experience in 3D what the car feels like – and even customise certain features – in the virtual showroom.

The firm has now been announced as a Rising Star Company at the Northern Tech Awards, in Leeds.

A car in the virtual showroom

A car in the virtual showroom

ZeroLight CEO Darren Jobling said: ‘Being named as a Rising Star Company by the Northern Tech Awards is an endorsement of the relevance of our technology to the global automotive industry and testament to the level of innovation currently taking place in the UK.

‘We have worked incredibly hard to deliver the world’s best 3D car configurator solution of this type and are now on the verge of announcing our next commercial partnerships with car manufacturers.’

ZeroLight uses proprietary real-time 3D visualisation technology to create an advanced car configurator solution in which graphically stunning vehicles can be customised to any specification, viewed from any position inside or outside and interacted with via a range of engaging features.

The ZeroLight system, which features high graphical fidelity, a high frame rate and a rich feature set, gives customers a unique and interactive opportunity to specify their car purchase from a virtual showroom, in which complete model and options ranges are displayed. As well as enabling customer choice, the system provides dealers with the opportunity to promote higher specification purchases because they can demonstrate and explain vehicle options that would not usually be available on physical demonstrator cars.

The Northern Tech Awards, presented by GP Bullhound, is an annual event that celebrates innovation, business excellence and leadership in the North of England, UK. Compèred by Wired UK Editor, David Rowan, the awards identify innovative technologies and businesses from the region, and recognise those who contributed to their success. The Awards judging panel consists of ex-Tesco Chief Executive Sir Terry Leahy; Chairman of The Perform Group plc Paul Walker; Laterooms founder Chris Allen; Innocent Drinks co-founder Adam Balon; and Mike Dimelow VP Strategic Business Development at leading semiconductor IP supplier, ARM.

Hugh Campbell of GP Bullhound said: ‘ZeroLight is an incredibly exciting Rising Star of our technology industry. Their next generation car configurator solution is delivering fast paced innovation to the major players in the global motor industry.’

Category: Auto, Tech

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