A fashion designer has created the world’s first ‘scratch-and-sniff’ – JEANS.
The trousers have a special coating which is baked into the denim and gives off a minty-fresh odour when rubbed.
Designer Brandon Svarc hopes his £96 jeans will be a smash hit for the Naked and Famous Denim brand.
He said: “We designed ‘scratch-and-sniff’ jeans because we love fun and unique things.”