Fashion designer creates world’s first ‘scratch and sniff’ JEANS

January 20, 2014 | by | 0 Comments

A fashion designer has created the world’s first ‘scratch-and-sniff’ – JEANS.

The trousers have a special coating which is baked into the denim and gives off a minty-fresh odour when rubbed.

Designer Brandon Svarc hopes his £96 jeans will be a smash hit for the Naked and Famous Denim brand.

He said: “We designed ‘scratch-and-sniff’ jeans because we love fun and unique things.”

Category: News

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